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Advertisement Meta Data

Welcome to our comprehensive dataset that offers a rich collection of advertising metadata, encompassing ads.txt, app-ads.txt, and sellers.json, extracted from an extensive database of over 100+ million domains. This dataset serves as a valuable resource for businesses, advertisers, and researchers alike, enabling a deep understanding of the digital advertising landscape and facilitating informed decision-making processes.

The primary purpose of this dataset is to provide a holistic view of the digital advertising ecosystem. In today’s digital age, where advertising plays a pivotal role in the online economy, having access to comprehensive metadata is essential for various stakeholders. Whether you are an advertising agency seeking to optimize your campaigns, a publisher looking to ensure the integrity of your ad inventory, or a researcher studying advertising trends, this dataset offers invaluable insights.

Key Features

  1. Extensive Coverage: With data sourced from over 100+ million domains, our dataset offers one of the most extensive collections of advertising metadata available. This wide coverage ensures that you can gain insights into a diverse range of websites and apps, spanning various industries and geographies.
  2. Ads.txt and App-Ads.txt Information: Our dataset includes detailed information on ads.txt and app-ads.txt files associated with each domain. This information is crucial for verifying the authenticity of authorized sellers, mitigating ad fraud, and optimizing programmatic advertising campaigns.
  3. Sellers.json Data: In addition to ads.txt and app-ads.txt, our dataset also includes sellers.json data. Sellers.json provides transparency into the intermediaries involved in the buying and selling of ad inventory, helping you make informed decisions about your advertising partners.

Use cases

This dataset can be leveraged for a wide range of applications, including:

  • Ad Inventory Verification: Ensure that your ad inventory is sold only through authorized channels and reduce the risk of ad fraud.
  • Campaign Optimization: Identify high-quality publishers and optimize your ad campaigns for maximum reach and effectiveness.
  • Market Research: Gain insights into the competitive landscape and market trends within the digital advertising industry.
  • Academic and Industry Research: Conduct in-depth studies and analysis on digital advertising practices, programmatic advertising, and ad tech ecosystems.

As you explore this dataset, we hope you find it to be a valuable resource that empowers you to make data-driven decisions and stay ahead in the dynamic world of digital advertising. Whether you are a business looking to enhance your advertising strategies or a researcher aiming to contribute to the industry’s knowledge base, this dataset is designed to meet your needs. We invite you to delve into the wealth of information it offers and unlock new opportunities in the field of digital advertising.


domainStringThe unique domain name scanned.
scanned_atTimestampWhen the domain was last scanned.
ads_urlStringThe url containing the ads.txt file. This is found according to the IAB standard. This field is empty if the domain has not published an ads.txt file.
ads_contentTextThe raw sourced content of the ads.txt file. Note, this is often contain bad chars, invalid lines and not formatted as the recommendation in the IAB standard.
ads_content_reformattedTextThe ads.txt file with bad elements removed, outputted according to the standard. Note, that this will discard bad records without attempting to guess the correct element.
app_ads_urlStringThe url containing the app-ads.txt file. See ads_url for more details.
app_ads_contentTextSimilar to ads_content just for app-ads.txt file
app_ads_reformattedTextSimilar to ads_content_reformatted just for app-ads.txt file

Where to get the data

Please reach out to for more details about the dataset. You can also get a sample on Snowflake and Datarade. The dataset will soon be available on other data marketplaces. Reach out if there is a marketplace or delivery method you prefer.