Mobile App Intelligence
Introducing our comprehensive Mobile App Intelligence Dataset—a valuable resource offering deep insights into the world of publishers and apps. This dataset is a meticulously curated repository of information designed to provide a holistic view of the dynamic landscape of app publishers.
Extensive Coverage
Our dataset is sourced from the Apple App Store and Google Play Store, offering one of the most extensive collections of app data available. This wide coverage ensures you can gain insights into a diverse range of apps and websites across various industries and geographies.
Within this dataset, you’ll find essential data about apps and publishers, helping you stay informed and competitive. Discover strategies employed by leading publishers and assess the performance of their apps across various platforms. Our publisher and app dataset is crafted to empower developers, marketers, and analysts with the insights needed to make informed decisions, identify emerging opportunities, and navigate the ever-evolving world of apps and publishing.
About this dataset
Ads.txt and App-Ads.txt Information
Link our dataset with detailed information from ads.txt and app-ads.txt files associated with each domain. This data is crucial for verifying the authenticity of authorized sellers, mitigating ad fraud, and optimizing programmatic advertising campaigns.
Taxonomy
Publishers
| Field | Type | Description |
|---|---|---|
| id | UUID | A Datandard-specific ID. |
| store | Enum | “Google” or “Apple” indicating the store. |
| name | String | Publisher name. |
| website | String | URL to the publisher’s site or application store. |
| String | Discovered email for the publisher. | |
| address | String | Publisher’s physical address, if provided. |
| external_id | String | Store-provided ID (not always present). |
| cross_store_id | UUID | UUID linking different stores’ publishers. |
| domains | JSON/List | Domains linked to the publisher. |
Apps
| Field | Type | Description |
|---|---|---|
| id | UUID | A Datandard-specific ID. |
| store | Enum | “Google” or “Apple” indicating the store. |
| name | String | App name. |
| description | Text | Plain text description of the app. |
| summary | Text | Plain text summary of the app. |
| installs | String | Number or range of expected installs (e.g., “1,000,000+”). |
| min_installs | Integer | Lower bound of installs. |
| real_installs | Integer | Actual number of installs (if available). |
| score | Float | Average app rating. |
| ratings | Integer | Number of ratings. |
| reviews | Integer | Number of reviews. |
| price | String | App price. |
| free | Boolean | Indicates if the app is free (Google Play only). |
| currency | String | Price currency (e.g., “USD”). |
| sale | Boolean | Indicates if the app is on sale (Google Play only). |
| offers_iap | Boolean | If the app offers in-app purchases. |
| in_app_product_price | String | Price of in-app items (e.g., “$3.99 per item”). |
| privacy_policy | String | URL to the privacy policy. |
| genre | String | Main genre/category of the app. |
| genre_id | String | Store-specific genre ID. |
| icon | String | URL to the app icon. |
| header_image | String | URL to the app header image. |
| screenshots | List | List of app screenshots. |
| categories | List | Structured object of genres the app is linked to. |
| video | String | URL to the app video. |
| video_image | String | Picture representing the app video. |
| content_rating | String | Recommended audience (e.g., “3+”). |
| content_rating_description | String | Additional context for content rating. |
| ad_supported | Boolean | If the app supports ads. |
| contains_ads | Boolean | If the app contains ads. |
| released_at | Timestamp | When the app was released. |
| changed_at | Timestamp | Last update. |
| version | String | Developer-supplied version. |
| app_id | String | Bundle ID (e.g., com.mytravaly.mytravaly). |
| url | String | URL to the app listing. |
| country | String | 2-letter country code. |
| language | String | 2-letter language code. |
| is_gamecenter_enabled | Boolean | If the app integrates with Apple GameCenter. |
| features | String | Enabled features (e.g., gameCenter, iosUniversal). |
| supported_devices | String | Supported devices (e.g., iPhone5s, iPadAir). |
| kind | String | Categorization of the app. |
| release_notes | Text | Developer-provided release notes. |
| is_vpp_device_based_licensing_enabled | Boolean | If VPP device-based licensing is enabled. |
| track_id | String | Numeric ID for Apple App Store. |
| country_codes | List | List of country codes where the app is available. |
| filesize_bytes | Integer | App download size. |
| advisories | Text | Additional content rating context. |
| current_version_rating | Float | Current version’s average rating. |
| current_version_count | Integer | Number of ratings for the current version. |
| minimum_os_version | String | Minimum OS version required. |
| stars_1 | Integer | Number of 1-star ratings. |
| stars_2 | Integer | Number of 2-star ratings. |
| stars_3 | Integer | Number of 3-star ratings. |
| stars_4 | Integer | Number of 4-star ratings. |
| stars_5 | Integer | Number of 5-star ratings. |
| publisher_id | UUID | Reference to the publisher. |
| permissions | JSON | Structure of app permissions (e.g., control vibration, full network access). |
| formatted_price | String | Human-readable version of the price. |
| seller_name | String | Seller name (organization). |
| track_censored_name | String | Censored version of the app name. |
| seller_url | String | URL of the app. |
Use Cases
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01
Market Research and Competitive Analysis
Analyze market trends, identify competitors, and assess the performance of apps and publishers within specific niches. This information helps businesses refine their strategies, find market gaps, and gain a competitive edge.
02
App Development and Optimization
Developers can use the dataset to understand user preferences, demographics, and behaviors, enabling the creation and optimization of apps that cater to their target audience, resulting in higher user retention and engagement.
03
Digital Advertising and Monetization
Marketers can identify high-performing apps and publishers for advertising campaigns. By targeting the right audience and platforms, they can maximize the ROI of their advertising spend.
04
User Acquisition and Engagement
Companies looking to acquire new users or increase user engagement can identify apps and publishers with similar user bases, allowing for strategic partnerships, cross-promotions, or targeted outreach to potential users.