Advertisement Supply Chain
Websites and mobile applications can minimize or avoid fraudulent advertising by publicly disclosing their approved partners. Similarly, advertising systems can publish the vendors and partners they use as intermediaries in supplying media and advertisements. Media owners use the IAB standards, publishing on domain/ads.txt and domain/app-ads.txt, while AdTech platforms publish on sellers.json.
About this dataset
Our comprehensive dataset scans over 75 million domains (and growing) for advertisement metadata. Here are the key advantages:
High Data Quality
Many media owners produce poorly formatted ads.txt and app-ads.txt files. Our dataset includes a cleaned version where bad records are corrected or discarded, and the output is reformatted according to official IAB standards.
Historical Coverage
We provide historical data from 2024 onwards. All changes are recorded, allowing you to monitor and extract trends over time.
Resource Efficiency
Save money and time on building out scraping and validation capabilities by onboarding a verified dataset.
Taxonomy
AdsResources
| Name | Description | Type / Classification |
|---|---|---|
| id | A unique identifier (UUID4) per resource. | String / UUID4 |
| created_at | A timestamp of when the resource was initially created. | Timestamp |
| updated_at | When the record was last updated. | Timestamp |
| domain | The domain scanned. | String / Domain |
| url | The full URL of the scanned page. | String / Url |
| source | Either ads.txt or app-ads.txt. | String |
| reformatted | A reformatted version of the full file according to the IAB standard. | Text |
| comments | Top-level comments in the file. | Text |
| errors | List of IAB formatted errors while parsing the file. | Text |
AdsVariableEntry
| Name | Description | Type / Classification |
|---|---|---|
| id | A unique identifier (UUID4) per resource. | String / UUID4 |
| created_at | A timestamp of when the resource was initially created. | Timestamp |
| updated_at | When the record was last updated. | Timestamp |
| variable | The variable name. | String |
| value | The variable value. | String |
| resource_id | A reference to the above mentioned AdsResource. | String / UUID4 / Key |
| comment | The comment at the end of the variable declaration. | String |
| valid | A boolean indicating if the record is valid. | Boolean |
| errors | List of IAB formatted errors while parsing the variable. | Text |
AdsDataEntry
| Name | Description | Type / Classification |
|---|---|---|
| id | A unique identifier (UUID4) per resource. | String / UUID4 |
| created_at | A timestamp of when the resource was initially created. | Timestamp |
| updated_at | When the record was last updated. | Timestamp |
| target | A reference (domain) of the authorized entry. See the IAB specification for more details. | String |
| relationship | Indicating the commercial relationship between the source of the file and target. Currently only valid values are RESELLER and DIRECT. | String |
| publisher_acct_id | The ID of the publisher. | String |
| cert_auth_id | See the IAB specification for more details. | String |
| resource_id | A reference to the above mentioned AdsResource. | String / UUID4 / Key |
| comment | The comment at the end of the variable declaration. | String |
| valid | A boolean indicating if the record is valid. | Boolean |
| errors | List of IAB formatted errors while parsing the variable. | Text |
Seller
| Name | Description | Type / Classification |
|---|---|---|
| id | A unique identifier (UUID4) per resource. | String / UUID4 |
| created_at | A timestamp of when the resource was initially created. | Timestamp |
| updated_at | When the record was last updated. | Timestamp |
| domain | The domain scanned. | String / Domain |
| url | The full URL of the scanned page. | String / Url |
| contact_email | Email of the person responsible for the file. | String / Email |
| contact_address | The physical address of the business. | String |
| version | The specification version. This is currently only 1.0 as that is the only published standard. | String |
| ext | Custom extension field. | JSON |
SellerIdentifier
| Name | Description | Type / Classification |
|---|---|---|
| id | A unique identifier (UUID4) per resource. | String / UUID4 |
| created_at | A timestamp of when the resource was initially created. | Timestamp |
| updated_at | When the record was last updated. | Timestamp |
| name | Identifier name. | String |
| value | Identifier value. | String |
| seller_id | Reference to the seller object. | String / UUID4 / Key |
SellerObject
| Name | Description | Type / Classification |
|---|---|---|
| id | A unique identifier (UUID4) per resource. | String / UUID4 |
| created_at | A timestamp of when the resource was initially created. | Timestamp |
| updated_at | When the record was last updated. | Timestamp |
| seller_id | The external identifier of the seller. | String |
| seller_type | Type of seller. | String |
| name | Name of the seller. | String |
| domain | Domain of the seller. | String |
| comment | Comments for the object. | String |
| ext | Custom extension field. | JSON |
| is_confidential | Indicates if the seller information is confidential. | Boolean |
| is_passthrough | Indicates if the seller is a passthrough entity. | Boolean |
| i_seller_id | Reference to the seller object. | String / UUID4 / Key |
Speak to an expert
Ready to take your data strategy to the next level? Explore our range of datasets or contact us at sales@datandard.com to learn more about how Datandard can help you achieve your business goals. With Datandard, accessing high-quality data has never been easier.