Mobile Intelligence: Taxonomy



idUUIDA datandard specific id.
storeEnumEither “Google” or “Apple” indicating which store the publisher is from.
nameStringThe name of the publisher
websiteStringA url to the publisher. This can be a link to the application store or to an external website.
emailStringA discovered email to the publisher.
addressStringA physical address to the publisher if this is provided.
external_idStringA id provided by the store. This is not always present.
cross_store_idUUIDA UUID used to link different publishers across the stores. If the same UUID is set on two publishers they are deemed to be the same publisher.
domainsJSON/ListA list of domains linked to this publisher. This can be used to link with the advertisement data set


idUUIDA datandard specific id.
storeEnumEither “Google” or “Apple” indicating which store the name is from.
nameStringThe name of the name
descriptionTextThe publisher provided description of the app in plain text. See the language parameters that indicates the expected language of all content.
summaryTextThe publisher provided summary of the app in plain text.
installsStringA string containing a number or range of expected installs of this app. Please note that this is not the number of active installs or active users, but an indication of the number of times an app was installed on a device. This is a human readable number, for example “1,000,000+”.
min_installsIntegerA lower bound of the number of installs.
real_installsIntegerA provide real number of install. This is not always available.
scoreFloatThe average rating of the app.
ratingsIntegerThe number of ratings an app has reviewed.
reviewsIntegerThe number of reviews.
priceStringThe price of the app. See also currency field.
freeBooleanIndicates if the app is free. This is only available for Google Play Apps.
currencyStringThe currency of the price of the app. For example “USD”.
saleBooleanThis is only available for Google Play Apps.
offers_iapBooleanIf the app offers purchases in the app.
in_app_product_priceStringA human readable indication of the price of items inside the app. For example “$3.99 per item”.
privacy_policyStringA url to the privacy policy
genreStringThe genre / category of the app. For example “Travel”. This is for the main genre, see “categories” for more.
genre_idStringThe store specific genre id. This is numeric for the Apple App Store and an uppercase identifier for Google Play. This is for the main genre, see “categories” for more.
iconStringAn url to the app icon.
header_imageStringAn url to the app header image.
screenshotsListA list of screenshots of the app.
categoriesListA structured object of the genres this app is linked to. For example:
{"genres": "Finance,Business", "genreIds": "6015,6000"}
videoStringAn url to the app video.
video_imageStringPicture representing the app video.
content_ratingStringIndicating the recommended audience of the application. For example “3+” or “Everyone”.
content_rating_descriptionStringContaining additional context for the content rating. For example “Violence, Blood”.
ad_supportedBooleanIf the app supports ads.
contains_adsBooleanIf the app contains ads.
released_atTimestampWhen the app was released to the store.
changed_atTimestampThe last release to the store.
versionStringA developer supplied version.
app_idStringThe bundle id of the app. For example com.mytravaly.mytravaly. See also the track_id for Apple Apps.
urlStringURL to the app listing in the store.
countryString2 letter country code for the app store.
languageString2 letter country code for the app store.
is_gamecenter_enabledBooleanIf this app integrates with the Apple GameCEnter
featuresStringFeatures enabled. For example gameCenter,iosUniversal
supported_devicesStringWhich devices supports this app. For example
kindStringThe categorization of the app. For example software.
release_notesTextThe developer provided release notes.
track_idStringA numeric unique identifier for the Apple Appstore.
country_codesListA list of country codes where this app is available.
filesize_bytesIntegerThe size of the app download.
advisoriesTextAdditional context of the content rating. For example:
“Infrequent/Mild Medical/Treatment Information”
current_version_ratingFloatThe average rating of the current version.
current_version_countIntegerThe number of ratings the current version has received.
minimum_os_versionStringThe minimum os version required to run this app.
stars_1IntegerThe number of ratings where 1 star was given.
stars_2IntegerThe number of ratings where 2 stars was given.
stars_3IntegerThe number of ratings where 3 stars was given.
stars_4IntegerThe number of ratings where 4 stars was given.
stars_5IntegerThe number of ratings where 5 stars was given.
publisher_idUUIDA reference to the publisher.
permissionsJSONA structure of permissions the app is allowed to prompt for. For example:
{"Other": ["control vibration", "full network access", "prevent device from sleeping", "run at startup", "view network connections"], "Uncategorized": ["receive data from Internet"]}
formatted_priceStringA human readable version of the price.
seller_nameStringThe seller name (Organization).
track_censored_nameStringA censored version of the track name (app name).
seller_urlStringUrl of the app.