Mobile Intelligence: Taxonomy

Taxonomy

Publishers

Field	Type	Description
id	UUID	A datandard specific id.
store	Enum	Either “Google” or “Apple” indicating which store the publisher is from.
name	String	The name of the publisher
website	String	A url to the publisher. This can be a link to the application store or to an external website.
email	String	A discovered email to the publisher.
address	String	A physical address to the publisher if this is provided.
external_id	String	A id provided by the store. This is not always present.
cross_store_id	UUID	A UUID used to link different publishers across the stores. If the same UUID is set on two publishers they are deemed to be the same publisher.
domains	JSON/List	A list of domains linked to this publisher. This can be used to link with the advertisement data set

App

Field	Type	Description
id	UUID	A datandard specific id.
store	Enum	Either “Google” or “Apple” indicating which store the name is from.
name	String	The name of the name
description	Text	The publisher provided description of the app in plain text. See the language parameters that indicates the expected language of all content.
summary	Text	The publisher provided summary of the app in plain text.
installs	String	A string containing a number or range of expected installs of this app. Please note that this is not the number of active installs or active users, but an indication of the number of times an app was installed on a device. This is a human readable number, for example “1,000,000+”.
min_installs	Integer	A lower bound of the number of installs.
real_installs	Integer	A provide real number of install. This is not always available.
score	Float	The average rating of the app.
ratings	Integer	The number of ratings an app has reviewed.
reviews	Integer	The number of reviews.
price	String	The price of the app. See also currency field.
free	Boolean	Indicates if the app is free. This is only available for Google Play Apps.
currency	String	The currency of the price of the app. For example “USD”.
sale	Boolean	This is only available for Google Play Apps.
offers_iap	Boolean	If the app offers purchases in the app.
in_app_product_price	String	A human readable indication of the price of items inside the app. For example “$3.99 per item”.
privacy_policy	String	A url to the privacy policy
genre	String	The genre / category of the app. For example “Travel”. This is for the main genre, see “categories” for more.
genre_id	String	The store specific genre id. This is numeric for the Apple App Store and an uppercase identifier for Google Play. This is for the main genre, see “categories” for more.
icon	String	An url to the app icon.
header_image	String	An url to the app header image.
screenshots	List	A list of screenshots of the app.
categories	List	A structured object of the genres this app is linked to. For example: `{"genres": "Finance,Business", "genreIds": "6015,6000"}`
video	String	An url to the app video.
video_image	String	Picture representing the app video.
content_rating	String	Indicating the recommended audience of the application. For example “3+” or “Everyone”.
content_rating_description	String	Containing additional context for the content rating. For example “Violence, Blood”.
ad_supported	Boolean	If the app supports ads.
contains_ads	Boolean	If the app contains ads.
released_at	Timestamp	When the app was released to the store.
changed_at	Timestamp	The last release to the store.
version	String	A developer supplied version.
app_id	String	The bundle id of the app. For example `com.mytravaly.mytravaly`. See also the track_id for Apple Apps.
url	String	URL to the app listing in the store.
country	String	2 letter country code for the app store.
language	String	2 letter country code for the app store.
is_gamecenter_enabled	Boolean	If this app integrates with the Apple GameCEnter
features	String	Features enabled. For example `gameCenter,iosUniversal`
supported_devices	String	Which devices supports this app. For example `iPhone5s-iPhone5s,iPadAir-iPadAir,iPadAirCellular-iPadAirCellular`
kind	String	The categorization of the app. For example `software`.
release_notes	Text	The developer provided release notes.
is_vpp_device_based_licensing_enabled	Boolean
track_id	String	A numeric unique identifier for the Apple Appstore.
country_codes	List	A list of country codes where this app is available.
filesize_bytes	Integer	The size of the app download.
advisories	Text	Additional context of the content rating. For example: “Infrequent/Mild Medical/Treatment Information”
current_version_rating	Float	The average rating of the current version.
current_version_count	Integer	The number of ratings the current version has received.
minimum_os_version	String	The minimum os version required to run this app.
stars_1	Integer	The number of ratings where 1 star was given.
stars_2	Integer	The number of ratings where 2 stars was given.
stars_3	Integer	The number of ratings where 3 stars was given.
stars_4	Integer	The number of ratings where 4 stars was given.
stars_5	Integer	The number of ratings where 5 stars was given.
publisher_id	UUID	A reference to the publisher.
permissions	JSON	A structure of permissions the app is allowed to prompt for. For example: `{"Other": ["control vibration", "full network access", "prevent device from sleeping", "run at startup", "view network connections"], "Uncategorized": ["receive data from Internet"]}`
formatted_price	String	A human readable version of the price.
seller_name	String	The seller name (Organization).
track_censored_name	String	A censored version of the track name (app name).
seller_url	String	Url of the app.